Maurice Jager's picture

BOOK RELEASE: Personal Branding for Photographers

I've been a member of the HeadshotCrew for years, and I really enjoy the community.

When I decided to start taking headshots, back in 2014, there was no market. I was competing with Call of Duty, as the game has headshot there too. I built my own market based on my Personal Brand.

About 2 years ago, I decided to start writing my process down. Last year my Dutch book was released where I lay out how I built my business.

I've been asked 100s of times when my book would be available in English after the Dutch version got so much attention in the Netherlands.

Today, on April 1st, on the one-year anniversary of my Dutch book, I'm releasing the English version.

Months of writing, translating, fine-tuning and adding more content come to an end today. It's both scary and amazing at the same time.

Now it's out there! For you to enjoy, and learn how I build my Personal Brand.

I'm officially presenting 'Personal Branding for Photographers'.

260 pages with everything I did to build my business. Templates, structure and a full recipe on how to build you Personal Brand as a photographer.


I have developed a method to build a clientele for my business. In my book, I offer a comprehensive, step-by-step process to identify, develop and share your personal story, brand story, and how it captures an audience’s attention.

In addition to me sharing how I consistently evolved my personal brand, the book also offers the stories of ten professional international photographers and how they’ve built their brands in a way that it has enabled them to reach their financial goals and live a fulfilled life.

These stories illustrate the importance of aligning your passion for working behind the camera and the business of being a professional photographer. It offers readers a chance to see how successful photographers have built their business by being themselves in order to attract your target audience, to create a life in which you do what you love.

As a result, there is no better time than now to start building your brand.

Get your print copy or e-book here: