Kim Dalton's picture
Crew Mom

Who's in the Crew? - Spotlight on Izabela Mattson

NAME: Izabela Mattson - https://izabelamattson.com/

WHERE DO YOU LIVE? Albany, Oregon the last four years. I moved here from Denmark.

HOW LONG HAVE YOU BEEN SHOOTING HEADSHOTS? In the last 6 months, I have been getting some inquiries for headshots and I can see that this is much more profitable than the branding shoots I currently do. I believe I have photographed less than 20 heads so far. I want to follow in the footsteps of crew members like Jon Meadows to build a solid business. I will be applying the principles in Meadows' book and studying this group of extraordinary people. This is clearly a turning point in my life and I'm happy to be here!

WHAT ELSE DO YOU LIKE TO SHOOT? Humans, but just for business. When I fell in love with an American who owned more weapons than I had ever seen (7 - and no one in Denmark owns a weapon unless you are a criminal or a hunter), I wasn't very happy. Eventually, I learned that shooting is a part of this culture for many people. Just like carrying a pocket knife (?!). It took years to get used to.

WHAT IS YOUR LIGHTING SETUP FOR HEADSHOTS? LOL, great question! I still haven't decided between strobes or constant lights. I am looking into this right now. So far, I have used window light or 1 light and a reflector.

WHEN DID YOU FIRST DISCOVER PH AND THE HSC? I was at WPPI one year and someone said: "Sue Bryce is shaving off Peter Hurley's hair". I remember thinking "Who is Peter Hurley?" PH was not on my radar then and I didn't truly discover and appreciate him until this year when I was looking for solutions in marketing and lighting for headshots. I was about to book a corporate job photographing a team a few months out and I had to figure out how to do it really well in case I got the job. Somehow I stumbled upon Headshotmania 2 that offered exactly what I needed - marketing to save my tanking business and lighting for the upcoming job. I had noticed the Crew when I signed up for the workshop, however, I first learned of its value during HSM2.

HOW LONG DID IT TAKE YOU TO JOIN THE CREW AFTER YOU FOUND IT? During Headshotmania 2 on day one, I knew I would join the Crew. Everyone I met shared the same testimonial telling me "You need to join, there is so much education and a fantastic community that will push you forward. So I joined.

WHAT'S ONE THING ABOUT YOU PEOPLE WOULD NEVER GUESS? I have an irrational fear of frogs that means my husband has to carry me through compromised territory! One time I couldn't make it down this hill because it sounded like the frogs were in the tall grass all around me. I literally froze and Luke had to eventually toss me over this shoulder and carry me down the hill to "safety".

WHAT'S ONE THING YOU WISH PEOPLE KNEW ABOUT YOU? Because I am Danish I often want to get to cut to the chase and skip all the politeness that is part of the American culture. I can, therefore, sound very bossy - but underneath the direct orders is nothing but love and wanting to uplift the people around me. Once people get to know me, they know how much I care....and then I get to be very direct (and loving) with them.

18 Comments

Jon Meadows's picture
Mentor

She’s going to go far. Another cool spotlight, Mom!

Beth Madison's picture
Protégé

Great to get to know you, Izabela! Welcome!

Emily McClure's picture
Protégé

Great to get to know you Izabela Mattson !!

Lisa Marie Pane's picture
Associate

Welcome to the Crew!

Carmen Klammer's picture
Protégé

You came saw and won!!!!!! Veni vidi vici!

Claudia Hoag's picture
Associate

Love seeing Izabela here!!!!! And I'm proud so I'll let you know I shot the image above, last September in San Francisco :)

Jon Meadows's picture
Mentor

Great shot!

Claudia Hoag's picture
Associate

Thanks!

Joshua Luna's picture
Protégé

Nice one!

Patrick Infante's picture

Great to hear stories like this and get to know the 'person behind the post.' Nice photo too!

Jen Worley's picture
Protégé

Very nice article! I was surprised that several people came to HSM2 that weren't part of the crew. How cool!

Beth Madison's picture
Protégé

They were Crew-curious!

Kim Dalton's picture
Crew Mom

Lol

Tod Eltzroth's picture
Protégé

Shes a class act!

Tia Haygood's picture
Protégé

Happy to hear your story Izabela!

Ryan Lassiter's picture
Protégé

Oh my gosh Izzy is my favorite!!!

Peter Istvan's picture
Protégé

Awesome,

Mikala Freitas's picture
Protégé

Great to see you spotlighted!