HSC Business Book Club (winter '24/'25 edition)
A 5% improvement every week...
doubles your ability in 13 - 20 weeks.
https://www.ramseysolutions.com/financial-literac…
Let's leave any idea of perfection or consenus to the academics. We can celebrate incremental improvements every month!
How can we benefit from the experience of others through reading their books?
1. Designate a book for the month. We all read it at our own pace.
2. Actually read the book. Just get through it, any way you can.
3. Ask how you can apply any of the ideas to your photography business (even the smallest idea can help).
October 2024
“How To Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often”
By Ray Edwards
ISBN 978-1614485025
https://www.amazon.com/Write-Copy-Sells-Step-Step…
November 2024
“100M Leads: How to Get Strangers To Want To Buy Your Stuff”
By Alex Hormozi
ISBN 978-1737475774
https://www.amazon.com/100M-Leads-Strangers-Stuff…
December 2024
“Hook Point: How to Stand Out in a 3-Second World”
by Brendan Kane
ISBN 979-8425205179
https://www.amazon.com/Hook-Point-Stand-3-Second-…
January 2025
“No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich”
By Dan S. Kennedy
ISBN 978-1599186412
https://www.amazon.com/No-B-S-Marketing-Affluent-…
February 2025
“Make ‘Em Beg to Buy From You: 5 Preselling Secrets to Take Even Complete Strangers from Cold to Sold Before You Ever Make an Offer”
By Travis Sago
ISBN 979-8324362584
https://www.amazon.com/Make-Beg-Buy-You-Presellin…
March 2025
“Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”
By Gary Vaynerchuk
ISBN 978-0063394117
https://www.amazon.com/Day-Trading-Attention-Actu…
optional
“Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business”
by Pat Flynn
ISBN 978-1949709469
https://www.amazon.com/Superfans-Stand-Tribe-Succ…
"Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen"
by Donald Miller
ISBN 978-1400248872
https://www.amazon.com/Building-StoryBrand-2-0-Cl…
"The Guide to Going Viral: The Art and Science of Succeeding on Social Media"
by Brendan Kane
ISBN 978-8990871410
https://www.amazon.com/Guide-Going-Viral-Science-…
SPRING/SUMMER
2025 list:
https://headshotcrew.com/post/383032
Older threads....
last summer (2024) https://headshotcrew.com/post/377591
last fall/winter https://headshotcrew.com/post/377493
https://headshotcrew.com/post/373708
https://headshotcrew.com/post/371278
https://headshotcrew.com/post/373295
48 Comments
Scott, great selection, thanks for sharing! Super helpful
Love the book club and how it helps me FOCUS!!!
Scott, fascinating list!! Love it!! Super looking forward!!
A new book to add to the list. ~ "The SalesDictionary" by Thomas S, Caldwell
this one?
https://www.amazon.com/Sales-Dictionary-Thomas-S-…
Thanks Scott! Yay for Kindle Unlimited and Audible subscriptions!!
I'm so here for this!!
The crewcast discussion from Sept. 12
https://headshotcrew.com/crewcast/379220
The next one is TBD (when we can find an unoccupied crashing the crew or another good time***)
and we will start with emphasis on the first book in the list above:
“How To Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often”
By Ray Edwards
ISBN 978-1614485025
https://www.amazon.com/Write-Copy-Sells-Step-Step…
then open the discussion to other books, articles, blogs, etc... what have you read lately that was useful to you?
*** How cool was it that Peter got Brendan Kane (Hook Point) to show up on Crashing the Crew? (Oct 24)
He shows up about 15 minutes in
https://headshotcrew.com/crewcast/379848
Ray Edwards podcast outlining his copywriting framework
https://rayedwards.com/121/
and a common (useful) comparison story copy
https://rayedwards.com/the-most-successful-sales-…
This series of questions is designed around Ray Edward's P.A.S.T.O.R. copywriting framework (and is designed to help photographers start writing copy for their marketing)
https://headshotcrew.com/post/380245
Ray Edwards promotes BULLET POINTS because they stop the scroll and get read (and are easily consumed).
Brendan Kane talks about something similar, that he calls "HOOK POINTS", for the same reason.
Brevity rules in an attention lacking world.
"If I had more time, I would have written a shorter letter."
- Blaise Pascal
Or, how about Hemingway writing a 6 word story?
https://www.forbes.com/sites/neilstclair/2014/10/…
The linked article has a common journalist method for getting our stories shorter, getting to the point faster, without losing the main point.
Questions to get you going (to find clients)
https://headshotcrew.com/post/380245
If two candidates are up for the same promotion...
They went to the same school, were in the same clubs/organizations, had the same grades, started at the same level at the same company and had similar success....
One updated their headshot every year, the other is still using a shot from 5 years ago.
Who gets the promotion?
(this is the "different results" close)
You could argue that the one who updates their headshot had the advantage because it was the only difference.
Or, you could argue that the one who updated their headshot did not get the promotion because they got a new/better job.
Either way, the headshot is the difference.
It's the thing that got different results.
Alex Hormozi, in discussing "The Content Unit" mentions three components (pg 78):
HOOK
RETAIN
REWARD
https://www.acquisition.com/training/leads
"Before Warren Buffet became the greatest investor of our time, he offered to work for his hero, Ben Graham, for free. Wanna know Graham's response? "You're overpriced." .... Graham would actually be working for Buffet! And in the same way, your early customers are working fo ryou. They're training you - for free! And you want to minimize that cost to them. Know your hidden costs."
from pg 65
“100M Leads: How to Get Strangers To Want To Buy Your Stuff”
By Alex Hormozi
ISBN 978-1737475774
https://www.amazon.com/100M-Leads-Strangers-Stuff…
What is the lesson here?
Free always has a cost.
Even to your friends who are letting you practice something new.
Recognizing the cost, the effort on the clients' side, brings more attention to the value of going the extra step to make sure they are having a good experience. (and, if they are having a good experience, they are more likely to give you good expressions for your portfolio and/or buy more photos).
from pg. 1
"It's hard to be poor with leads banging down your door."
What is a LEAD?
Hormozi states, on page 26, simply, "a lead, is a person you can contact. That's all... If you can contact them, they are leads."
He goes on to realize that "leads alone aren't enough. We want engaged leads: people who 'show' interest in the stuff you sell."
Ray Edwards has a system for categorizing different levels of lead interest.
https://headshotcrew.com/post/380124
One thing to note, is the how Hormozi is selling to us, by mentioning a problem (we don't have enough leads) and offering a solution (the book, his system). On page 17, he does not even try to hide it (doesn't need to)...
" You have a problem:
You're not getting as many leads as you want ....
How this book solves it:
To make more money..... get more customers by getting:
1) More Leads
2) Better Leads
3) Cheaper Leads
4) Reliably (think 'from lots of places')."
The idea of mentioning a problem that a client has,
then offering a solution,
is the foundation for so many marketing frameworks.
"How to Write Copy that Sells...”
By Ray Edwards
https://www.amazon.com/Write-Copy-Sells-Step-Step…
expands the same structure.
(so does StoryBrand, They Ask You Answer, etc.)
You need leads.
You need attention.
Good copy writing can help that.
A "hook point" can help that.
this summer https://headshotcrew.com/post/377591
last fall/winter https://headshotcrew.com/post/377493
https://headshotcrew.com/post/373708
https://headshotcrew.com/post/371278
https://headshotcrew.com/post/373295
from pg 75...
"you just gotta do more....
Simple. Not easy.
Over the next six months I put out ten times the content....
Also, when I put out ten times the content, my audience grew ten times as fast. Volume works. Content works. A growing audience is the result."
“100M Leads: How to Get Strangers To Want To Buy Your Stuff”
By Alex Hormozi
ISBN 978-1737475774
Why free content?
It's the "give" portion of the give/ask ratio.
How frequently should I advertise?
https://headshotcrew.com/post/380343
pg. 112
"I sell expensive stuff better when I do it in multiple steps (rather than on the first contact). So my first priority is to get the prospect to show interest in the stuff I sell. When they show interest, I schedule a time to sell them. If my lead magnet requires a second exchange to delliver it, I do that then. If my lead magnet provides value on its own, then the next call is to talk about the value they recieved."
Two types of audiences and
Two types of communication (according to Alex Hormozi)
that make up the "Core Four"
https://www.acquisition.com/training/leads4
pg. 49 of $100M Leads:
1-to-1 (Warm Audience) = Warm Outreach
1-to-many (Warm Audience) = Posting Content
1-to-1 (Cold Audience) = Cold Outreach
1-to-many (Cold Audience) = Paid Ads
Knowing who you are reaching out to, will help shape the strategy you use.
Remember Ray Edwards' O.P.E.N. acronym for different types of potential clients?
Oblivious (to your existence) - cold
Pondering (your services) - tepid
Engaged (with you already) - warm
Needing (your services immediately) - hot
https://headshotcrew.com/post/380245
question occurred to me while driving
(which is going to force me to re-read "100M Leads")
How many times has Alex Hormozi pivoted to address a larger need/problem that clients are facing?
(which have lead to his business growing)
Simple. Not easy.
pg 256
"Many people find that coming up with great Hook Point and stories are hard. Coprwriter Ernest Lupinacci says that the truth is, while it may be hard, it's also simple. He points out that writing a movie, climbing Mount Everest, and completing a triathlon are not any easy tasks, but they're all actually quite simple -- there are a few clear steps one needs to take in order to achieve each goal -- the kicker is that completing those steps is difficult"
“Hook Point: How to Stand Out in a 3-Second World”
by Brendan Kane
ISBN 979-8425205179
https://www.amazon.com/Hook-Point-Stand-3-Second-…
pg. 1
" A Hook Point can be comprised of text... an insight... a concept/idea or format... a personality or performance... a product/service, or a combination of some or all of these elements. It is used both online and/or offline to grab an audience's attention in the shortest possible amount of time."
“Hook Point: How to Stand Out in a 3-Second World”
by Brendan Kane
ISBN 979-8425205179
https://www.amazon.com/Hook-Point-Stand-3-Second-…
Grabbing attention, to provide value to the audience you are trying to aquire.
(NOT click bait, taglines, mission statements, purpose, why, branding materials, usp)
pg. 52
"Remember that a Hook Point doesn't have to sell your product or service. It just needs to get your customers and/or prospective customers to take notice of you. Once you have their attention, you can begin the conversation about the sale of your product or service."
“Hook Point: How to Stand Out in a 3-Second World”
by Brendan Kane
ISBN 979-8425205179
https://www.amazon.com/Hook-Point-Stand-3-Second-…
pg. 55
Learning from What Doesn't Work
Hooks are generally ineffectcive because they're:
1. Too wordy
2. Confusing
3. Vague
4. Overused: hooks that have been copied thousands of times by other indivicuals or companies.
5. Not relevant to a specific audience
6. Outdated - not relevant to today's society/culture
7. Created with the assumption that people are already interested in a particular topic.
8. Inauthentic
9. Not unique enough
10. Unappealing, or use language that doesn't catch the eye.
pg. 156
"THE UNPOPULAR TRUTH ABOUT PRODUCTION VALUE
When viewers see highly polished and pristine content with fast cuts and fancy edits, they automatically assume they're watchg ads....... You could potentially shoot a video on your smartphoen and reach millions of people with essentially no budget."
“Hook Point: How to Stand Out in a 3-Second World”
by Brendan Kane
ISBN 979-8425205179
https://www.amazon.com/Hook-Point-Stand-3-Second-…
pg. 159
"LEARN TO LISTEN; LISTEN TO LEARN
Mark Cuban... worked at a company called Tronics 2000... a man named Larry Menaw gave him some of the best advice... 'Mark, I want you to do one thing for me. Whenever we sit down for a meeting, I want you to take out your pad of paper and pen, and in the upper right-hand corner, write down the word - LISTEN - "
“Hook Point: How to Stand Out in a 3-Second World”
by Brendan Kane
ISBN 979-8425205179
https://www.amazon.com/Hook-Point-Stand-3-Second-…
pg. 108
".. when telling a story, you must think about your audience. If, instead, you tell stories that are focused solely on the way in which you perceive the world, you'll be on the wrong track. Unfortunately, that's what the majority of people do -- subconciously they gravitate toward the vocabulary or currency in which they speak and only tell stories in that vein...
Each Personality type experiences the world in a different way."
“Hook Point: How to Stand Out in a 3-Second World”
by Brendan Kane
ISBN 979-8425205179
https://www.amazon.com/Hook-Point-Stand-3-Second-…
pg. 184
"... you can't go into content creation or meetings with your focus on the sale. People love to buy but hate to be sold to -- which is why you need to remain focused on providing value. If you fail to do so and stay focused on the sale, the people you're communicating with will feel it, get on edge, and want to shift their attention elsewhere."
“Hook Point: How to Stand Out in a 3-Second World”
by Brendan Kane
ISBN 979-8425205179
https://www.amazon.com/Hook-Point-Stand-3-Second-…
pg. 206
"... ... the more valuable the content you put out there, the more people will want to hire you or buy your product or service. You prove your value by letting people experience it.....
I'm not suggesting that you give everything away for free, but you do need to understand the stage of communication you're in with your audience. If it's early on i nth eprocess, you need to foucs on building trust."
“Hook Point: How to Stand Out in a 3-Second World”
by Brendan Kane
ISBN 979-8425205179
https://www.amazon.com/Hook-Point-Stand-3-Second-…
pp 253 - 254
"...
What is your purpose?
Why do we exist?
What do we want to say?
Who do we want to say it to?
How are we different?
What do we value?
How do we behave?
How are we different from other people in the space?
Morley explains that when brands answer these questions, they learn who they are and develop a distinct point of view."
“Hook Point: How to Stand Out in a 3-Second World”
by Brendan Kane
ISBN 979-8425205179
https://www.amazon.com/Hook-Point-Stand-3-Second-…
"Myth 4: Frequent Posting Guarantees Social Media Virality
The Reality: Virality on social media doesn't depend on posting frequency, but rather on the quality of content and how deeply it holds the audience's attention."
"The Guide To Going Viral"
by Brendan Kane
ISBN 979-8990871410
https://www.amazon.com/Guide-Going-Viral-Science-…
pg. 36
"In marketing and messaging, too many business leaders position themselves as the hero -- and it's a turnoff. Imagine going to a movie in which the story stops so the screenwriter can come on screen to brag about how awesome the story is going and how brilliant they are at creating such great characters. No screenwriter would do that, would they? Yet business leaders do it all the time. Rather than invite their customers into a story, they talk about themselves, their mission, their goals, their back story, and all sorts of stuff no customer cares about. Instead, let's understand our products from the customer's perspective."
"Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen"
by Donald Miller
ISBN 978-1400248872
https://www.amazon.com/Building-StoryBrand-2-0-Cl…
pg. 9
"When having to process too much seemingly unnecessary information, people begin to ignore the source of that information, in an effort to conserve calories. In other words, there's a survival mechanism within our customers' brains that is desgned to tune us out should we ever start confusing them."
"Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen"
by Donald Miller
ISBN 978-1400248872
https://www.amazon.com/Building-StoryBrand-2-0-Cl…
pg. 195
"It's suprisingly easy to fool yourself into thinking that just because you clarified your message, customers can read your mind. Let's be clear: Your message is clear to you, but until you speak it and repeat it, it isn't clear to anybody else."
"Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen"
by Donald Miller
ISBN 978-1400248872
https://www.amazon.com/Building-StoryBrand-2-0-Cl…
"repeat it"
pg. 100
"Those who realize the epic story of life is not about them but actually about the people around them somehow win in the end...
In fact, leaders who think the story of life is all about them may achieve temporary successes but are usually remembered in history's narrative as villains. If you make the story about you, you will lose."
"Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen"
by Donald Miller
ISBN 978-1400248872
https://www.amazon.com/Building-StoryBrand-2-0-Cl…
pg. 201
"If you aren't getting the reaction you want, keep refining the sound bites until they lead to engagement and orders. This can be a difficult process...
...the fact that you really like something likely has more to do with the process you and your team went through or how hard it was to come to an agreement...
The only thing you should be paying attention to... is whether customers are leaning in and placing orders. Keep evolving your sound bites until they get the reaction you want."
"Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen"
by Donald Miller
ISBN 978-1400248872
https://www.amazon.com/Building-StoryBrand-2-0-Cl…
pg. 22
"... sympotomatic messaging... is critically important. If you can get past the 'problem' and dig down into the symptoins -- the things you can point your finger at -- you'll be far ahead of the game with your prospects.
'Do you have this problem?' works ok. But when you can point to the symptoms of that problem, you'll see a dramatic differenc in leads and sales... on any platform...
Your social media posts, ad headlines, and email subject lines will work smooth as butter when they are sympotmatic -- when they are present pain-focused."
“Make ‘Em Beg to Buy From You: 5 Preselling Secrets to Take Even Complete Strangers from Cold to Sold Before You Ever Make an Offer”
By Travis Sago
ISBN 979-8324362584
https://www.amazon.com/Make-Beg-Buy-You-Presellin…
pp. 25 - 26
"... sometimes we get so locked in on what we think their problems are that we don't listen well...
Luckily, I've got these two gigantic ears...
You MUST be able to point to their present pain...
Don't say amorphous, vague stuff when you're putting your campaign together."
“Make ‘Em Beg to Buy From You: 5 Preselling Secrets to Take Even Complete Strangers from Cold to Sold Before You Ever Make an Offer”
By Travis Sago
ISBN 979-8324362584
https://www.amazon.com/Make-Beg-Buy-You-Presellin…
pp. 41 - 44
"average marketers are good with the problem: Do you have this problem? Then, they jump straight to their product. It's like trying to cross a river with your prospect on one side and your product on the other -- and without laying out stepping stones across the river, you're going to hear a big splash..
If you want to help someone across a river... put at least one boulder in the middle for them jump on...
Many marketers will just say, ' Are you on the side of the river with all the wolves? Are you exhausted from staying awake all night, fending them off and fearing for your life? Then come on over to my side of the river!... (AKA the buy my shit Pitch Slap)...
often, we spend so much time talking about how great our side of the river is we don't hear our prospects yelling for hlep about the rapids or telling us there's an alligator in the water."
“Make ‘Em Beg to Buy From You: 5 Preselling Secrets to Take Even Complete Strangers from Cold to Sold Before You Ever Make an Offer”
By Travis Sago
ISBN 979-8324362584
https://www.amazon.com/Make-Beg-Buy-You-Presellin…
pp. 58 - 59
"The Tempur-Pedic Pillow Company almost went broke...
What they were trying to sell... was a 'better night's sleep.'...
Maybe my sleep isn't even that bad. But it's more of a convincing type thing. How inadequate is my sleep? There is no sleep-o-meter.
They started calling people... and what they heard over and over from their buyers was that.... had awful neck or upper back pain, and after buying Tempur-Pedic, their pain vanished. The relief from... pain was why people were buying Tempur-Pedic"
“Make ‘Em Beg to Buy From You: 5 Preselling Secrets to Take Even Complete Strangers from Cold to Sold Before You Ever Make an Offer”
By Travis Sago
ISBN 979-8324362584
https://www.amazon.com/Make-Beg-Buy-You-Presellin…
pg. 83
" Jim Rohn said, 'Find something good to say. Say it well. Say it often'...
Most marketers are all MOUTH, though...
Most marketers skip step one: 'finding something good to say'.
Why?
Because it requires asking, observing and listening.
Few do step two.
And hordes of marketers just say a bunch of ... a lot, and often at the top of their lungs....
(Travis Sago's) plan to get rich is to find something good to say, THEN say it well and THEN say it a lot!"
“Make ‘Em Beg to Buy From You: 5 Preselling Secrets to Take Even Complete Strangers from Cold to Sold Before You Ever Make an Offer”
By Travis Sago
ISBN 979-8324362584
https://www.amazon.com/Make-Beg-Buy-You-Presellin…
pp. 67 - 68
"The price of your offer is never just about the price of your offer...
Price is more that just the amount of money someone will pay. It is also about the time and energy they'll need to invest to make a change, and the amount of risk they feel about their reputation or identity if it doesn't work out....
... we want to weigh the price of the change we wish against the price of staying the same or not changing in each currency: Time, Identity, Money, Energy, and Reputation."
“Make ‘Em Beg to Buy From You: 5 Preselling Secrets to Take Even Complete Strangers from Cold to Sold Before You Ever Make an Offer”
By Travis Sago
ISBN 979-8324362584
https://www.amazon.com/Make-Beg-Buy-You-Presellin…
pp. 77-78
" If we think about it like an old-fashioned equal arm balance scale... and we start stacking benefits on one side, our prospect is pretty close to the conversion hole, but they still don't know the price yet.
When we throw a $6K price point on the other side of that scale, it's wham-o! All those benefits go flying.
And this where we hear things like "Let me think about it,"...
What I prefer... is to give the price way sooner and let them have their heart attack then....
We will litereally get people on the chat like, "Have you lost your ever-loving mind?"
But as we start our pre-selling campaign, we'll get another message or email from them. They'll ask, "Hey, what about this or that?"
And then suddenly, we've got them on the green... "How do I get started?"
“Make ‘Em Beg to Buy From You: 5 Preselling Secrets to Take Even Complete Strangers from Cold to Sold Before You Ever Make an Offer”
By Travis Sago
ISBN 979-8324362584
https://www.amazon.com/Make-Beg-Buy-You-Presellin…
pg. 71
"Do you occassionally mix in content to get answers to questions you have?....
You could even state a strong point of view that you have on video related to your business and see if people have different takes in the comments. For example, if you have a bike shop and you're wondering what bikes people are most interested in, you could make a video pointing to one and say, "This bike is the best for mountain biking." You might get some comments from people who disagree or have other recommendations, which would give you a sense for what's running through people's minds.
Those insights would then inform the ideation of your future content."
“Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”
By Gary Vaynerchuk
ISBN 978-0063394117
https://www.amazon.com/Day-Trading-Attention-Actu…
pg. 92
"If you're a business owner... one of the best things you can do before you make your first... is to spend some time scrolling through other people's posts in your industry.... Notice the formats they're using. Notice the themes they're talking about. Notice what types of content are doing well, and which ones aren't. Read their comments too... Spend more time listenting. You'll be surprised by how much you can learn about consumers...
If you have a car dealership, a content series titled 'Car Dealership Red Flags' could be an educational content pillar for you that migh perform well..."
“Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”
By Gary Vaynerchuk
ISBN 978-0063394117
https://www.amazon.com/Day-Trading-Attention-Actu…
pg. 115
"A lot of LinkedIn interactions today go something like this:
You get a connection request from someone, you accept, and boom: They immediately message you with a sales pitch for a 'consultation call.'
Instead of immediately selling to people through private messages and using LinkedIn as an extension of cold emailing or cold calling, consider using the platform as a place to distribute content, and use private messages to build relationships. Don't go in for the sale right away.
Connect with people whom you want to reach, and then make relevant content that they'd want to consume."
“Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”
By Gary Vaynerchuk
ISBN 978-0063394117
https://www.amazon.com/Day-Trading-Attention-Actu…
pp. 127 - 128
"Content doesn't have to be fancy to work -- it can be as simple as looking into the front-facing camera on your phone and talking about what you believe in...
Just pick a common piece of advice you give your customers, clients, or something you believe in, and literally make a piece of content with it right now."
“Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”
By Gary Vaynerchuk
ISBN 978-0063394117
https://www.amazon.com/Day-Trading-Attention-Actu…
pg. 170
"Did You Know" Posts
"This example is for everyone who thinks they're in an 'unsexy' industry that's difficult to storytell around. On the next page is an example of a company that builds sidewalks, driveways, and roads and made a TikTok video over five minutes long that still hit milloins of views....
'Did you know' format makes people curious about what you have to say...
They called out their target cohort in the title and used a satisfying-to-watch visual in the first few seconds to grab attention."
“Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”
By Gary Vaynerchuk
ISBN 978-0063394117
https://www.amazon.com/Day-Trading-Attention-Actu…
pg. 221.
"One of the biggest issues of the last decade in social mdeia is that a lot of businesses have built out marketing teams of kids under twenty-five because they think the 'kids just get it.' That's laughable. that's like saying anybody in their twenties is athletic enough to be a professional athlete. Some twenty-year-olds are truly great at modern marketing, just like some fifty-seven-year-olds are truly great at it. This isn't about age, it's about skill."
“Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”
By Gary Vaynerchuk
ISBN 978-0063394117
https://www.amazon.com/Day-Trading-Attention-Actu…
pg. 231.
"The thesis of day trading attention is simple: Figure out where under-priced attention is and learn how to effectively storytell in those places. But as I always say, you can't just read about doing push-ups. Execution is the game, and that's the hard part. Brands, businesses, and influencers often find it difficult to keep up with all th elatest paltform changes happening constantly, and many of them ask me how to stay on top of it all. My honest answer? You've got to just set aside time and put in the work."
“Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World”
By Gary Vaynerchuk
ISBN 978-0063394117
https://www.amazon.com/Day-Trading-Attention-Actu…
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