Patric Pop is the Geneva-based executive headshot and corporate portrait photographer and one of Switzerland’s leading specialists in the field. He creates confident, credible and approachable portraits for executives, leadership teams and organisations, working across Geneva, Lausanne, Bern and Zurich and travelling internationally for selected assignments.

Before specialising in professional portraiture, Patric spent more than 20 years in some of Europe’s leading advertising agencies, first as an Art Director and later as an award-winning Creative Director. After years of commissioning and directing photographers, he moved behind the camera himself, bringing the same strategic eye, visual rigour and understanding of brand communication to every portrait.

In 2013, Patric became the first photographer in Switzerland to earn Associate status within Peter Hurley’s global Headshot Crew. His work won the international Headshot of the Month competition in 2016 and has earned more than 85 five-star Google reviews.

Known as The Headshot Coach, Patric is also a highly experienced Facial Expression Coach. His approach incorporates techniques refined through teaching thousands of yoga classes over more than 20 years. Precise adjustments to posture, body alignment and head position, combined with conscious breathing and the release of tension around the shoulders, neck and jaw, help clients appear confident and natural rather than visibly posed.

Patric directs sessions fluently in English, French, German and Italian. His calm, focused coaching helps even camera-shy clients settle quickly, understand what works in front of the camera and leave with portraits that reflect both their personality and professional role.