My Photographic Journey
The photographic journey for me is fun and full of engineering precision, compositional calculations and constant improvement. But most of all, the endless creativity.

My biggest passion is technique called Digital Layer Blending and HDR. I don´t care about the reflection of the reality in my pictures, I care about giving my creative vision at its best.

I don´t take traditional approaches, I see the creation of the picture in a quality management perspective. I´m highly technical, decisional and disciplined. But I never loose the creative and fun side of it.

Business and Mindeset Side of It All
In essence I don´t consider myself as photographer. I consider myself as an artist, visionary and entrepreneur. I see the ways to change the photography business to much more modern, vibrant, fresh and dynamic. The whole thing started for me when I approached the photography business with startup mentality. That opened the whole new level of freshness to it.

That´s what makes me successful, I´m fast, I´m fresh, I´m positive and I value The Client and the human side of it all. I apply all the rules that apply to startups and I´m not into the oldfashioned corporate culture.

If you share the mindset, check out and share your cool pics at the social media channels under the hashtag : #estonianpicmafia

My Social Presence
Best place to find me would be My FB picture blog. Where I upload one magical picture every day and give occational hints and tips on the photography. My Facebook Photography page. Though I got to warn you that stuff that I write there is mostly in my native language estonian. I upload occasionally square sized versions of images also to my Instagram feed. 500px is the place where I upload only my best work and looking for the best inspiration. The photographers there are just amazing. Best place to contact me or get occasional updates is my Twitter. If you´re there, don´t forget to check out the hashtag #estonianpicmafia.