Peter Hurley's picture
The Man

Read Em and Weep!

The only thing that I wish was that I had a date on this sucker. I love that I had handwritten it on a goal card because it gave me the flashback to the kid who wrote it all these years later. Seems like a lifetime ago, but makes me want to pat myself on the back.

I'm not sure that I was ever really consciously aware that Headshot Crew would become the vibrant supportive community that it is today, but if you are studying this stuff you know that it must have been planted in my brain somewhere. So here we are with an open forum to discuss the mental mindset it takes to grow in the direction you want to go in this incredible life that we've been given and I'm so grateful.

I often imagine going back and telling that kid that first walked into a Bob Proctor seminar in 1998 what was about to hit him. What would I say? How could I make him believe what happened? How did I actually pull off what most would jump ship on at the first roadblock? The twists and turns of success are often the most difficult to navigate, but the reward for sticking to your guns is freedom. For me, the freedom to do as you choose and live the life you want to live is the ultimate gift that you will receive for pursuing whatever it is that lights a fire under your ass.

I had an inferno under mine when I stumbled upon photography and there was no putting it out. I had just turned 30, my twenties were in the rearview mirror and it was time to plant some roots and make something stick. Not only did I need a vehicle, I needed a roadmap. Little did I know that the camera was my golden chariot and the material Bob Proctor introduced me to was my co-pilot.

The pursuit of my chosen goal and its ultimate achievement has been what I've always craved. Leapfrogging the pitfalls that stood in my way was the challenge and failing miserably at times was the much-needed lesson to learn. As I write this 20 years after beginning my daily investment into the development of myself, I still find it requires as much effort today as it did back then. The goals may seem loftier, but the process remains the same. And yes, my chariot does have a few more bells and whistles, but the terrain in front of me still requires the undivided attention of me and my co-pilot just the same.

So here you have it, a Success Track for us to navigate this journey together. I have to thank Tommy Collier for spearheading this track with me and we do have a lot in store for you.

We are anxiously awaiting your own story about your first goal card. So simply write it down, date it, put it in your pocket, read it every day and go to work! Once achieved then pat yourself on the back and start the process over again with your new goal. Be sure to tuck that one away in a safe place and I have no doubt that it'll put a smile on that face of yours when you dig it up again and it might even bring a little tear along with it.


Jackie Huber's picture

Thank you, for everything...

Tommy Collier's picture

Thank you for this story and all of your stories Peter! They are so inspiring and motivating​ to all of us!!!

Eileen Forbes's picture

Great story! It looks like you were manifesting way back when. Vision boards, journaling, goal cards....whatever works.....there is such power in writing it down then feeling it and believing.

Scott Bruck's picture

Peter, you sharing your early goal cards was one of most inspiring parts of Headshot Mania. Goals are so much more attainable when clearly defined and in front of you at all times. #gamechanger

João Azevedo's picture

Thank you for sharing this, I just made my first goal card.

Carli Collins's picture

Thank you Peter. Goal setting is a tough process, and I'm so encouraged by your stories, and by the the "Get Up & Goals" series in Instagram.

Jerry Camarillo's picture

So tears are a flowing Peter. We've known each other for a while now. I believe synchronicity played a roll in having us meet, cause I wasn't even looking to become a "headshot photographer", and now by reading this it manifests itself again. Thank you Peter for your candidness, your openness, your vulnerability. This helps so much. I can't tell you how much I love what I do. Truly thank you.

Gary Newlen's picture

Thanks for the inspiration, Peter!

Mike Nakamura's picture

I've told my wife that I was expecting to learn a lot about headshots when I found Peter and instead got a lot about life, business, success, headshots, and so much more!

Eric Campbell's picture

Love it man, thanks for all you have done. I just went full time headshots last month and shot 26 people! My family really appreciates you

Jon Meadows's picture

Great pic!

I feel like I am on the way to where I want to go.

I found Peter after I took my first headshot and realized it sucked. I didn’t want to shoot people, but I got this little gig doing so.

I sent Peter a note, and he invited me to join HSC with a free trial. I did.

I am a full-time headshot photographer now, since March.

My goal card is for sales of $250,000 in a year.

Mark Gettemeyer's picture

This is EXACTLY what I needed to hear today, Peter - thank you!

Gary Rhodes's picture


Dermot Murphy's picture

Thank you Peter. When I first joined the crew and started following you I thought this was just too good to be true. Having met you recently I can see that you are the genuine article. You are so giving!! Not just all the headshot teaching but the time you give to this forum, the success track, the new portrait of the month. The success track stuff has really kept me motivated in some tough times. This headshot crew thing you have created is totally awesome and attracts really amazing, giving people!

Chris Marxen's picture

Man, I had to think of this note last week. First time in my life I made $1000 for one hour of shooting.
I was not able to DREAM of that when I started out. Now there are no limits anymore.

Lisa Marie Pane's picture

I wish I had saved my own notes from 20-25 years ago, when I first started putting into this into practice. What a trip down memory lane! And it's fulfilling in so many ways to see our dreams come true simply because we dared to dream. If you don't think you can do it, you likely won't. If you believe, the opportunities are endless. Onward!

Roman Meisenberg's picture

Oh my, if ONLY I saved my notes from when I was a kid. I would constantly snap awake and run to my pad and write something down. Never a shortage of ideas. From music festivals, to photography studio ideas, to full on branding studios, recording studios, restaurant ideas, haha. That would be a collection.

Roman Meisenberg's picture

That's so badass, Peter! Thanks for sharing!

Ryan Lassiter's picture

This hit me like a ton of bricks during the Houston Intensive. Such a powerful message and a push for us to look for what we're working for! The soccer field with no goals is a FANTASTIC analogy!!

Amy E Osborne's picture

Not all heroes wear capes. #masterjedihurley

Zack Allen's picture

Fell into a pocket of discouragement today within my photography biz, came looking for post on HSC for encouragement. This is EXACTLY what I needed to read. I’ve written a few goal cards focused on the long game 10-15 years out. I am writing one now that I can read daily. Thank you for encouragement & wise words Peter!

Kristoffer Sandven's picture

Thank you, Peter!