Creative. Associate Photographer of Peter Hurley's global Headshot Crew. Managing Director of Innercityoga.
Based in Geneva Switzerland, Patric Pop is one of the the area's most accomplished creatives.
In his twenty years' long career in some of Europe's finest advertising agencies, first as Art Director then Creative Director, he has been creating outstanding, often award-winning work for a great number of clients in many diversified fields.
After many years of art directing other photographers, he decided to pick up a camera and dedicate more time to his life-long passion of photography. While his core interest remains product and still life photography, Patric aims at excelling also as portrait photographer.
Fluent in English, French, German and Italian, Patric connects easily with his clients and offers a laid-back, serene atmosphere during the photoshoot.
His favorite model is his daughter Stella. As a good dad, he has been celebrating her growing up with one good picture every single day since she was born and compiling all of them in his ongoing project «A Stella a day keeps the bad mood away».
Additionally to his creative career, he did co-found with his wife INNERCITYOGA, one of Switzerland's leading yoga centers in 2002. Teaching some of the most popular yoga classes in town, Patric guides his students by precise instruction helping them accomplish their goals upon a smile.