LinkedIn for Photographers - This is what you should be doing! ;-) | Headshot Crew
Maurice Jager's picture
THE DEPUTY

LinkedIn for Photographers - This is what you should be doing! ;-)

As a headshot photographer, your work is used a lot on LinkedIn, and thus, it makes total sense that you create a presence for yourself on the platform.

LinkedIn is a natural habitat for headshot photographers to build a business, but it can be a tough thing to figure out.

I’ve received so many questions from photographers over the past few years, asking me how to leverage LinkedIn as a photographer.

I’ve even covered some LinkedIn topics in previous CrewCasts based on questions during OpenMics that has helped photographers in the HeadshotCrew improve their LinkedIn skills.

But even during CrewCasts, there’s only so much time that you can spend on this topic.

I always knew this wasn’t enough.

That’s why John DeMato and I were inspired to create an all-encompassing training for Photographers who want to build a successful presence on LinkedIn.

It’s called “LinkedIn for Photographers,” which covers absolutely everything you need to know to grow your presence and generate leads from the platform.

We recorded over 6 hours of video content and 15+ written articles. You’ll learn all you need to know - from setting it up, to creating content, to generating engagement, connecting with the right people and everything in between.

We finalized this training program yesterday and we wanted to make sure our HeadshotCrew family gets first dibs. So if you’re serious about building an online presence on LinkedIn, make sure you snag this tutorial to get you set!

Click this link to read more about it and to get started:
https://headshotcrew.com/perk/231038

37 Comments

Jameel Morrison's picture
Protégé

Hey Maurice,

Thanks for sharing this. Love the URL.

Maurice Jager's picture
THE DEPUTY

Thanks Jameel! We love being witty we some things and get serious with things that matter more.. ;-)

Jameel Morrison's picture
Protégé

I also appreciate the nod to not using FB ads or funnels or tracking pixels and the like. Privacy and all that jazz.

Maurice Jager's picture
THE DEPUTY

I like that a lot! It's all about human connections and not conning and cornering people into anything.

Patrick Infante's picture
Protégé

What 'level' of LinkedIn is recommended to take full advantage of the course? I am on 'business plus' level.

Maurice Jager's picture
THE DEPUTY

It's totally not based on premium level or paid accounts.. Everything that's in there can be completely used on a free account. The paid LinkedIn account just gives you more search queries and such.

Beth Madison's picture
Protégé

Good! I wondered about that, too. I'm just on the freebie level. And I certainly don't use it as much as I could/should. Sounds interesting!

Maurice Jager's picture
THE DEPUTY

Thank you! It definitely is, if I say so myself. :-)

We spent over 100 hours creating this course and we feel it’s definitely worth it.

Steven Branstetter's picture
Protégé

I have spoken briefly with Maurice via email and can say he's 100% invested in giving folks the tools to succeed..

Patrick Infante's picture
Protégé

Another question too...Are LinkedIn Ads worth it? I've tried in the past and found them expensive (even more than Google Ad Words) and mostly yielding little to no results.

Maurice Jager's picture
THE DEPUTY

LinkedIn ads are ridiculously expensive and is something we don't even talk about in the course. We've been successful with what we've been doing without dropping a dime.

Eric Stegall's picture
Protégé

So this is free for headshot crew members? Awesome!

Beth Madison's picture
Protégé

I don't think that's what Maurice meant.... is it?

Ian Johns's picture
Associate

There is a cost.

Beth Madison's picture
Protégé

Yes, it looks like a lot of valuable information that will produce results *without* further spending on ads, etc. Valuable content/information that will lead to more work/income takes time and effort to produce, and is worth paying for.

Maurice Jager's picture
THE DEPUTY

The best things in life are rarely free, so I’m sorry but that’s a no.

Ian Johns's picture
Associate

I just started the course and love what I see. A BOATLOAD of content in easy-to-digest nuggets so you can progress at your own pace. I got through the first four videos and can't wait to hop into more.

Just get on this, folks. Seriously. LinkedIn is a place where our potential clients are hanging out wanting to engage and learn more. For anyone to ignore the platform is just extremely limited in their thinking and vision.

Eric Stegall's picture
Protégé

So, to be clear, you've paid $149 for this Ian Johns? It's important to disclose if you haven't paid or have received the "course" as an influencer, lest we begin to feel like we're being duped by some of the OG in this club.

This doesn't sit well with me. We pay a fee to be here, and it's expected that we get the sales pitch for Hurley Pro stuff, from time to time. So, what I want to know is, is it open season? Is marketing to the HSC a viable avenue? What's more, this isn't even an actual "Crew Perk" with a discount, just a straight up "you get first dibs." Very generous. I for one don't appreciate being deceived - there's enough of that in the world and that's not at all why I come here. By it's very nature, this is an open, and at times, very compassionate group of like-minded people - a safe place, by design, where one can be vulnerable as an artist and develop both personally, and, professionally. If this is any indication of what's to come, this is evolving into the place to have your wallet surgically removed. Just being honest here, this makes me feel like I'm paying to be part of one remarkably well-targeted sales pitch. Perhaps we can have a section of the site that's just for 3rd party stuff like this, so we can find it, if we are interested.

For me, this is concerning.

Ian Johns's picture
Associate

I pay for the monthly which includes this new track. I get all the STM content and then some.

Maurice Jager's picture
THE DEPUTY

Eric,

Im sorry you feel deceived. There’s nothing deceiving here. I’ve been part of - and a driving member behind the headshotcrew for many years. If there’s someone who ever had the HSC community in high regard it has been me. So I don’t appreciate you accusing me of things that aren’t factual.

That said, John and myself have spent over a 100 hours creating an amazing training that you can benefit from. Peter and I talked about this and we decided I can put this up on the HeadshotCrew for our members to take advantage of this. I’ve been well established as a headshot photographer in and outside this community and an expert on the use of LinkedIn outside of the HeadshotCrew and thus this educational training got created.

Nobody is strong arming you to spent anymore money than what you’re spending on your headshotcrew membership. No hard feelings if it’s not for you.

Eric Stegall's picture
Protégé

I'm accusing you of targeting the HSC for your personal gain. Is that not factual? Maybe you get to do that since you have been a "driving member" for so long. Great, that's what I wanted to know - the standards for self-promotion. And guy, it doesn't matter how hard you worked on it or if you wrote it in an hour, you are telling the HSC to buy your product: "This is what you should be doing." Not once have I accused you of not knowing anything about linked in. I'm also sorry this has delved into this area, but, this is how your actions have made me feel about this group. You instigated this. I simply want to know if this is the new norm.

Peter Hurley's picture
The Man

Saw this going downhill and am chiming in now. I simply told Maurice that I forgot to put his product in the newsletter yesterday and to do a post about it today. Yes, I am allowing him to sell his product however he likes. And no, I wouldn't allow that from just anyone. If you don't want to buy it then great, but if it's a viable product to help headshot photographers then, by all means, have at it guys. I don't use Linkedin and have no plans at the moment to go down that route, so it doesn't interest me. If you are offended by me having a guy who has helped me build this thing for the past 7 years sell a product on here then I'd have to say I'm offended. Hope you can get over it.

Eric Stegall's picture
Protégé

Okay Man. I'm not offended, I just feel like we've been made into targets and I now I know where I stand. I'm already over it and have rinsed myself of any nievety I had about what we we're doing here. Thank you for addressing this on the level, it means a lot to me.

Peter Hurley's picture
The Man

Good to know and glad you are good. I have a target on everyone's back to kick ass in here. If anyone feels targeted any other way, then I'd say it's probably not the place for them to be hangin.

Ian Johns's picture
Associate

I’m not really sure how to tackle this one. To be upfront as to not to deceive anyone, I paid for their workshop at PPE in New York because they offered something I needed help with. The event was hosted by Peter at his studio. That was able to happen because Maurice and John have long been supporters of the Headshot Crew. Do you think anyone off the street would have that chance?

I ended up enjoying the content from the workshop so much that I signed up for their STM platform at the monthly rate. I did this because I believe in the direction that they are headed with this thing.

I recommended the course, among other things, because they offer help in areas that most photographers stink with. I’m one of them.

For me personally, I like coming on here to read threads about business, about social media strategies, and reconnecting with the headshot photographers that were around when I joined in 2016. Maurice and John are two such people.

If something isn’t your jam, just ignore it. I’ve done that in here for ages. And if it’s an offering you don’t want to pay for, then don’t. Nobody is surgically removing your wallet. That’s a bit dramatic. I paid for a Flex Kit, not because Peter flew to Boston and shook me down, but because he was selling a product that I knew would help me get better in a particular area of my craft. This is no different.

Maybe I’m among the minority, but I don’t see a problem with two extremely accomplished photographers offering help to others who might just be getting started. Two people willing to spend so much time and effort to bring more good to the world, and in particular, to a group of people within an organization they have long supported in the Headshot Crew.

Perhaps the Perk in this case is having direct access to two individuals who are very talented, and whom I consider good friends based on our long-standing relationship on here. If others did the same thing and offered something that could help me, I’d listen to them too.

Based on the positive responses from others on this thread, I’m thinking you might be the one in the minority here. Just move on to the next CC thread while the rest of us appreciate access to something of incredible value that will help us become more complete as business owners.

Eric Stegall's picture
Protégé

You have touched on so many things here. Thank you. I have a new perspective on what this really is.

Jim Bolen's picture
Protégé

Since this is with LinkedIn, will it also be available on lynda.com? I have a subscription there.

Maurice Jager's picture
THE DEPUTY

This is not “with LinkedIn”, it’s about LinkedIn and not including anywhere but the link posted in the original post.

Jim Bolen's picture
Protégé

Thanks. I'll still buy it!

Steven Branstetter's picture
Protégé

awesome.Coolness

Terry McCranie's picture
Associate

For anyone not familiar with Maurice and John's Screw the Metadata program, it is absolutely worth it. The information that they put out is based on their real world experience with the various things that they cover. I have learned invaluable things working with them in this system. If you want to learn how to leverage LinkedIn Maurice is definitely someone to listen to as he took a market that didn't even have a word for headshot photography and built himself as the leader of LinkedIn profile photography in his region.

Jim Bolen's picture
Protégé

Just purchased it, and I should be able to finish it by tomorrow. Will post a review when finished.

Maurice Jager's picture
THE DEPUTY

I honestly hate to 'sell my shit', which is what I am definitely not doing here. I honestly BELIEVE this could change the way you approach your business and your clients going forward. It's what my business is built on. Starting from scratch 7 years ago, with a portfolio that wouldn't even make the vote in HOTW, to being one of the most successful photographers in this country and probably this continent today.

Steven Branstetter's picture
Protégé

Maurice is coming from honest place. A couple of years ago he didn't know me from Adam and was very kind enough to donate some time with me giving me advice on what I should be doing and didn't ask for anything in return.. I can rest assure this is something worth checking out.

Kim Dalton's picture
Associate

Thanks for working so hard on this, Maurice and John!

Tom Jamison's picture
Protégé

Maurice - Thank you (and John of course) SO MUCH for investing your time in putting this together; and for making it available to us! I, and I believe most of the Crew, appreciate it very much!

I am definitely in need of marketing and business help along these lines. Some other folks here in the Crew have been a huge source of information and help to me, and I feel I can now come them friends. The community and sharing here is wonderful! Obviously things that are this in depth will cost money. Duh. From my take, I just have to look at the old budget, and decide what I can invest in, and what I can't. This one is definitely a "go" for me. I just saw the post today, and will be ordering it later tonight. Please don't let the doubters or accusers discourage you from these types of instruction courses - I'm again, so glad you've made it available!

Peter H - I don't know how I can say, "Thank You" enough. You and this Crew have been off the charts to me! I've literally found a new direction for my life because of the HSC. The resources on this site alone, are ridiculous! Videos, forums, discussions, webinars, and most of all - a community of like-minded people..... all part of a simple membership. Man, seriously, THANK YOU for all of this!! You offer us tools and skills that you had to discover on your own; you take a sincere interest in our success. That's incredible! Nobody's ever given two shits about my success before. Yet, you and the folks on the Crew here: well, you do. Anyone who suggests you are sucking people dry, or going after their wallets, literally does not have a freakin' clue. As you mentioned, if they are unhappy, they should probably just look for another group to hang with.

Todd Pillars's picture
Protégé

I jumped in with both feet and am about 1/2 way through Maurice’s LinkedIn training. Guys, it’s pure GOLD!

Through his tips, I attracted a local high-end custom furniture designer. After connecting I reached out and simply asked to tour his studio and sit down to see how we can help each other.

I now have an opportunity to shoot amazing pieces of art for my portfolio, he's a lookable guy so we have some portrait ideas, and photograph products for his catalog. MOST importantly he'd like me to capture his completed designs installed in his client’s home and office allowing me access to his network of c-suite execs and interior designers.

From ONE freaking connection! I can't wait to get into John's Content creation section!